Palladium Hotel Group
/ The Meaningful Average
2025

In this graphic campaign, we chose not to highlight what our guests do, but rather what they stop doing. By disconnecting from social media, they gain something far more valuable: real, uninterrupted time—a rare commodity these days.

To prove it, we analyzed the average daily time our guests spent on social media during a week-long stay.

CASTELLANO

Recognitions

Communication Arts Awards

• Shortlist - Poster (2025)

Best Ads on TV

• Best Print of the Week (June 2025)

Highlighted in Good Ads Matter (2025)

Highlighted in Ads of the World by Clios (2025)