Hi
I´m Gonzalo, an Independent Creative & Art Director with ten years of experience working in advertising.
In my most recent role, I led the in-house creative direction for one of Spain’s hotel groups with the largest global presence. It was an intense and enriching period that made me fall in love with the hospitality sector. There, I designed and developed multiple hotel brands, as well as projects in F&B, entertainment, wellness, and sports sponsorships.
Being so close to the business gave me a more real, tangible, and strategic perspective on our work. Since then, I aim for every project to speak that same language.
Creative Direction · Creative Strategy · Art Direction · Key Visual · AI-Driven Design · Brand Design · Photoshoot · Storytelling · Pitch
Featured Clients
Hard Rock Hotels · Ushuaïa Ibiza Beach Hotel · BLESS Collection Hotels · Only You Hotels · TRS Hotels · Real Madrid · KFC · Mahou San Miguel · Cutty Sark · Renfe · ALSA · Self Bank · Verti Seguros
Companies
M&C SAATCHI · Swing Swing · VCCP · PS21 · Palladium Hotel Group (In-house) · Independent (Currently)
Recognitions
Cannes Lions · The One Show · Clio Awards · El Ojo de Iberoamérica · EFK · c de c · El Sol · Best!N Travel · Communication Art Awards · Terres Check-In · Lürzer's Archive · Yorokobu · El País · RTVE · Los 40
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