GONZALO RODRÍGUEZ DE MARICHALAR     Creative Direction     Art Direction    Brand Design    Independent  

Work   

KFC / Los Míticos · Original recipe
2021

Branding and art direction for the new LTO “Los Míticos,” launched by KFC and implemented visually across all restaurants in Spain. To mark the return of Colonel Sanders’ original recipe after 80 years, we created a special graphic and video campaign—produced as if it had been photographed and filmed in the 1950s, with a purely analog aesthetic.





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