KFC / Copypaste · Original recipe
2021

There are thousands of videos online trying to replicate Colonel Sanders’ original recipe, but we know it’s impossible to copy. That’s why we decided to turn all those videos into discount codes, redeemable at any KFC in Spain for free ORIGINAL RECIPE chicken.

Recognitions

Cannes Lions

• Silver – Social e Influencer (2022)
  
• Bronze – Social e Influencer (2022)
  
• Shortlist – Direct (2022)
  
• Shortlist – Creative Use of data (2022)
  

The One Show

• Bronze – Creative Use of Data (2022)
  
• Shortlist – Social Media (2022)
  
• Shortlist – Social Channel (Single Platform) (2022)

El Ojo de Iberoamérica

• Bronze – Use of data (2022)
  
• Bronze – Media (2022)
  
• Bronze – Digital y social (2022)
  
• Bronze – Digital y social (2022)
  
• Bronze – Digital y social (2022)
  
• Bronze – Eficacia (2022)
  

Clio  Awards

• Shortlist – Creative use of data: social media (2022)
  

El Sol

• Gold – Medios (2022)
  
• Silver – Innovación en activación (2022)
  
• Bronze – Innovación en estratégia y creatividad (2022)
  

CdeC

• Gold – Craft (2022)
  
• Silver – Ideas (2022)
  
• Bronze – Innovación (2022)
  

Eficacia / EFK

• Silver – Mejor acción táctica (2022)